MUDANÇA ORGANIZACIONAL E O “JEITINHO BRASILEIRO”: RELATO DE CASO EM MUNICÍPIO CEARENSE

Doi: 10.47094/IICOBRAFIMES.2025/RE/4

PALAVRAS CHAVE: Cultura organizacional. Valorização profissional. Gestão pública.

KEYWORDS: Organizational culture. Professional appreciation. Public management.

ABSTRACT:
INTRODUCTION
When dealing with the concept of culture and its connection with organizational theory, it is called organizational culture, which refers to cultural manifestations perceived in a coherent manner within an organization. Therefore, organizational culture is defined as the set of shared beliefs and values ??that provide meaning to the members of an institution and define norms of behavior within this environment (PEREIRA, 2021).

Autores

• Ana Maria Sampaio Coelho Adeodato

• Erlane Brunno Cunha Ferreira

• Kelvyane Fonseca Cordeiro

• Ramyla Siqueira Gomes

• Silvana Maria Araújo Coelho

• Tiago Araújo Monteiro