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PROTEÇÃO JURÍDICA DO MÉDICO NA ESTÉTICA: A RESPONSABILIDADE CIVIL FRENTE ÀS EXPECTATIVAS IRREALISTAS DAS REDES SOCIAIS

Doi: 10.47094/IICOLUBRASMU.2025/RE.8

PALAVRAS CHAVE: Responsabilidade civil. Redes sociais. Bioética.

KEYWORDS: Civil liability. Social media. Bioethics.

ABSTRACT:
INTRODUCTION
Contemporary aesthetic medicine is directly influenced by constant digital exposure, and is thus also fueled by social media platforms that promote often unrealistic beauty standards. This has led to the emergence of the perfect body culture, intensified by filters, image editors, and digital influencers. This movement, in turn, has created a new type of aesthetic pressure: no longer based on health or well-being, but on the pursuit of standards fueled by manipulated images from online platforms. For Camargo and Souza (2024, p. 1), filters create unattainable beauty standards and present a distorted reality of the human body. This sociodigital context has led to a considerable increase in the demand for aesthetic procedures and, at the same time, a rise in lawsuits due to frustrated expectations.

Autores

  • Cleiton Machado de Albuerquerque

  • Cristiano Fonseca dos Santos

  • Daniele Silva de Souza

  • Gabriel da Silva Rodrigues Oliveira

  • Leandro Medeiros

  • Leondes Oliveira Pires

  • Mariana Arinana Canuto Pereira

  • Tatiane Almeida Lopes

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