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05 - GAMIFICAÇÃO E TECNOLOGIAS DIGITAIS NA EDUCAÇÃO PERINATAL: ESTRATÉGIAS PARA ADESÃO AO PRÉ-NATAL E REDUÇÃO DA ANSIEDADE

Doi: 10.47094/978-65-284-0531-2/41-45

PALAVRAS CHAVE: Obstetrícia. Parto (Obstetrícia). Aspectos psicológicos. Enfermagem obstétrica. Gravidez. Humanização dos serviços de saúde.

KEYWORDS: Obstetrics. Childbirth (Obstetrics). Psychological aspects. Obstetric nursing. Pregnancy. Humanization of health services.

ABSTRACT:
INTRODUCTION: THE DIGITIZATION OF PERINATAL EDUCATION
Perinatal education is a fundamental pillar of obstetric care, recognized as an indispensable tool for promoting women's autonomy, preparing for childbirth, and reducing maternal and neonatal morbidity and mortality. However, traditional models—such as prenatal groups and in-person lectures—often face challenges regarding participation, particularly among socially vulnerable populations, young pregnant women, and users facing geographical or scheduling barriers.
Against this backdrop, the convergence of digital information and communication technologies (DICT) and behavioral science has driven the emergence of gamification in maternal health. Gamification involves applying game-like elements, mechanics, and dynamics (such as scoring systems, avatars, progressive challenges, virtual rewards, and immediate feedback) in non-game contexts to engage individuals and modify health-related behaviors.
When integrated with artificial intelligence, mobile apps, and interactive digital programs, gamification directly fosters increased adherence to prenatal care and supports the pregnant woman's emotional adjustment, helping to mitigate the anxiety often associated with the third trimester (Saleh et al., 2025; Zendehjan et al., 2026).
This chapter offers a theoretical and practical analysis of the use of gamification and digital technologies in perinatal education. We bridge recent scientific literature with our own clinical and research experience in educational technology at the Assis Chateaubriand Maternity Hospital (MEAC/EBSERH) and the Federal University of Ceará (UFC).

Autores

  • Ana Sheila Chagas Pinho

  • Andreia Lany Moura do Nascimento

  • Antonia De Cássia Abreu Silva

  • Edilma Daniel de Lima Sampaio

  • Francisca Lenice Pinto

  • Francisca Moraes da Silva

  • Lyara Duarte Dantas Holanda

  • Maria Clebia Peixoto Rebouças

  • Maria do Socorro Silva de Brito

  • Mary Grace Magalhães de Araújo

  • Raimunda Sueli Felipe Bezerra

  • Tatiana Alves Abreu Santos

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