LIDERANÇA SITUACIONAL: UM ESTUDO DE CASO EM UMA STARTUP BRASILEIRA

Doi: 10.47094/IIICONACON.2025/RE/4

PALAVRAS CHAVE: Liderança situacional. Startup. Líderes.

KEYWORDS: Situational leadership. Startup. Leaders.

ABSTRACT:
OBJECTIVE
This study aimed to identify the performance of the application of situational leadership in a Brazilian startup in the service sector, evaluating how the adaptation of the leaders' style influenced the KPIs of Sales, Logistics, and Marketing.

Autores

• Luana Martins Oliveira

• Nathan Mantovani Negro