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O PAPEL ESTRATÉGICO DO BUSINESS INTELLIGENCE E BUSINESS ANALYTICS NO ECOSSISTEMA INDUSTRIAL DA CELULOSE

Doi: 10.47094/IIICONACON.2025/RS/1

PALAVRAS CHAVE: Tomada de decisão. Vale da celulose. Análise preditiva.

KEYWORDS: Decision-making. Cellulose Valley. Predictive analytics.

ABSTRACT:
Decision-making in complex industrial ecosystems, such as the cellulose industry, requires robust data use. However, the terms Business Intelligence (BI) and Business Analytics (BA) are often used interchangeably, generating debate about their definitions and overlaps. Understanding the differences between them is crucial for leaders to choose the right tools and talent for their business growth. The objective of this project is to conceptually differentiate BI and BA based on the literature and analyze their functions and applications to generate value and operational efficiency in this ecosystem, with a special focus on the state of Mato Grosso do Sul, known as the " Cellulose Valley" due to the high concentration of industries in the region.

Autores

  • Emerson Aparecido Mouco Junior

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