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POKÉMON GO COMO TECNOLOGIA INOVADORA PARA O COMPORTAMENTO URBANO E O CONSUMO DIGITAL

Doi: 10.47094/978-65-284-0269-4/232-241

PALAVRAS CHAVE: Cidade. Consumo. Tecnologia.

KEYWORDS: City. Consumption. Technology.

ABSTRACT:
This study examines how Pokémon GO, as an innovative technology based on geolocation and augmented reality, influences urban behavior and digital consumption. The research assumes that locative games reshape spatial practices by linking physical movement, digital interaction, and playful engagement, contributing to the emergence of hybrid cities. A qualitative case study method was adopted, combining bibliographic review and documentary analysis focused on the period from 2016 to 2024. The results show that the game increases walkability, encourages spontaneous occupation of public spaces, and alters users’ daily routes. The findings also indicate significant effects on consumption, both through microtransaction dynamics and through increased commercial activity near Pokéstops and Gyms. The resulting ludic territorialities reveal that certain urban areas become zones of economic interest, integrating mobility patterns and consumption behaviors. The study concludes that Pokémon GO operates as a sociotechnical device capable of influencing mobility, consumption, and territorial perception, offering valuable contributions to the field of Administration by highlighting emerging relationships between technology, behavior, and the contemporary city.

Autores

  • Igor Arnaldo Soares de Alencar

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