TRANSFORMAÇÕES NO MERCADO AUTOMOTIVO BRASILEIRO: VANTAGENS COMPETITIVAS DOS CARROS HÍBRIDOS E ELÉTRICOS DA BYD

Doi: 10.47094/978-65-6036-761-6/132-141

PALAVRAS CHAVE: Mercado Automotivo Brasileiro. BYD. Vantagens Competitivas.

KEYWORDS: Brazilian Automotive Market. BYD. Competitive Advantages.

ABSTRACT:
In recent decades, discussions around sustainability have intensified, driving a significant transformation in the global automotive market. With increasingly stringent carbon emission reduction targets, automakers have made substantial investments in electric and hybrid vehicle technologies.

Autores

• Fernando César Almada Santos

• Rodrigo Augusto Risso de Castro