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NARRATIVAS DE EMPREENDEDORES EM ÁREAS DE VULNERABILIDADE SOCIAL

Doi: 10.47094/978-65-6036-216-1/37-45

PALAVRAS CHAVE: Empreendedorismo periférico. Liderança comunitária. Inclusão social.

KEYWORDS: Peripheral entrepreneurship. Community leadership. Social inclusion.

ABSTRACT:
This article aims to understand the experiences of entrepreneurs operating in socially vulnerable areas, focusing on their personal narratives. The study adopts a qualitative, exploratory, and descriptive approach, based on semi-structured interviews with three entrepreneurs from the outskirts of Diadema, São Paulo.

Autores

  • João Pinheiro de Barros Neto

  • Larissa Alves de Macedo

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