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PROGRAMA ALI PRODUTIVIDADE: IMPULSIONANDO A COMPETITIVIDADE DAS MICRO E PEQUENAS EMPRESAS (MPES)

Doi: 10.47094/978-65-6036-216-1/90-99

PALAVRAS CHAVE: Gestão. Planejamento. Faturamento. Resultados.

KEYWORDS: Gestão. Planejamento. Faturamento. Resultados.

ABSTRACT:
In the post-pandemic scenario of 2022, Micro and Small Enterprises (MSEs) faced economic and political challenges as they sought recovery amid an environment full of uncertainties. In this context, the Ali Productivity Program is a joint initiative of the Federal Government in partnership with Sebrae, ABDI, and SENAI, aimed at boosting productivity and competitiveness through innovation. The program offers comprehensive support over six months, mediated by Local Innovation Agents (ALI). The objective of this article is to analyze the importance of the Ali Productivity Program for MSEs as a strategic tool for competitiveness.

Autores

  • Edy Carlos Santos de Lima

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