21 - GEOMARKETING COMO FERRAMENTA PARA OTIMIZAÇÃO DE VENDAS: UMA ANÁLISE NO MERCADO PET DO BRASIL

Doi: 10.47094/ICOLUBRAPECI.2026/RE-21

PALAVRAS CHAVE: Geomarketing. Alocação de Recursos. Mercado Pet.

KEYWORDS: Geomarketing. Resource Allocation. Pet Market.

ABSTRACT:
OBJECTIVE
To analyze the relationship between municipal demographic indicators and the sales performance of a pet product distributor in Santa Catarina, using geomarketing and Multiple Linear Regression (MLR) to identify areas with untapped market potential and support the strategic allocation of commercial resources.

Autores

• Júlio Cesar Lopes de Souza

• Luis Gustavo Guimarães Morales